The words you are reading right now are not as effective as that simple,
1 minute animated video at your right...
Because people hate to read.
They don’t want to see these words in their face. You don’t even want to read right now.
If I wasn't throwing something COMPLETELY DIFFERENT at you right now—short choppy prose and an animated video that looks different from most of the things you've seen—you wouldn't even be reading this.